HubSpot CRM
HubSpot CRM is the world's leading customer management platform with a truly free, unlimited-time plan and a powerful ecosystem of Marketing, Sales, and Service Hubs. Distributed by Dzo as an official partner with electronic VAT invoice (hoá đơn đỏ), Vietnamese-language deployment and training.
Overview
HubSpot CRM is a customer relationship management platform built around the philosophy of "inbound marketing" — helping businesses attract, convert, and retain customers through valuable content rather than direct advertising. Founded in 2006, HubSpot now serves over 200,000 customers across 120 countries.
The biggest differentiator between HubSpot and other CRMs is its genuinely useful Free plan — unlimited contacts, unlimited time, no credit card required, including deal management, email tracking, meeting scheduling, and basic reporting. Businesses can start for free and upgrade as needed.
The HubSpot ecosystem comprises 5 core Hubs: Marketing Hub (email marketing, landing pages, SEO), Sales Hub (pipeline, sequences, CPQ), Service Hub (ticketing, knowledge base, chatbot), CMS Hub (website), and Operations Hub (data sync, process automation). All Hubs share a single customer database, ensuring consistent data throughout the entire buyer journey.
When purchasing HubSpot through Dzo, businesses benefit from the advantages of an official partner in Vietnam: electronic VAT invoice, VND payment, consultants and implementers who understand the Vietnamese market, Vietnamese-language onsite/online training, and Zalo technical support during business hours.
Key features
CRM & Sales Hub
- → Contact management — unlimited storage of contacts, companies, and deals
- → Visual pipeline — drag-and-drop deals across customisable stages
- → Email tracking — get notified when prospects open emails or click links
- → Sequences — personalised, scheduled automated email series
- → Meeting scheduler — share your calendar link and let prospects book themselves
Marketing Hub
- → Email marketing — drag-and-drop editor, A/B testing, segment-based sending
- → Landing pages — no-code landing page builder with SEO optimisation
- → Marketing automation — if-then workflows triggered by customer behaviour
- → Ads management — manage Google, Facebook, and LinkedIn ad campaigns
- → Attribution reports — identify which lead sources generate the most revenue
Service Hub & Operations
- → Ticketing — manage support requests with SLAs and automated prioritisation
- → Live chat & chatbot — automated chatbot responses outside business hours
- → Knowledge base — self-service FAQ documentation for customers
- → Data sync — two-way synchronisation with 100+ apps without data loss
- → Reporting dashboard — 90+ default reports and custom dashboards
Who it's for?
B2B startups and SMEs
- Ngành
- SaaS, professional services, consulting
- Quy mô
- 5 – 50 staff with a flexible IT budget
- Use case
- Manage website leads, automated email nurturing, pipeline tracking for small sales teams
- Vì sao chọn
- Start with the Free CRM at zero cost and upgrade to Starter when you scale. HubSpot Academy's free resources help the sales team develop their skills independently. Best suited for startups wanting a professional marketing-sales system without a large upfront investment.
Businesses with long sales cycles
- Ngành
- Real estate, insurance, financial services
- Quy mô
- 20 – 150 staff, sales team of 5–30 people
- Use case
- Nurture leads from web/Facebook ads through email sequences, segment prospects by stage of interest, pipeline revenue forecasting, individual sales performance reporting
- Vì sao chọn
- HubSpot Sales Hub Professional with Sequences and Deal Scoring automates 70% of manual lead-follow-up work. Marketing Hub connects directly to ad spend — you know exactly which channels generate real revenue.
eCommerce and B2C SaaS
- Ngành
- eCommerce, online education, B2C SaaS
- Quy mô
- 30 – 200 staff with an active marketing team
- Use case
- Behaviour-triggered email automation (cart abandonment, upsell), 24/7 chatbot, self-service knowledge base, regular customer NPS measurement
- Vì sao chọn
- HubSpot Marketing + Service Hub creates a complete Attract-Convert-Delight loop. When a customer has an issue, Service Hub logs the ticket and automatically sends a survey — feedback data loops back to improve marketing content.
Strengths
- ✓ Free CRM powerful enough for small businesses — no initial investment required
- ✓ Intuitive interface, easy onboarding — sales staff need minimal training
- ✓ Marketing + Sales + Service on one platform — consistent data, no silos
- ✓ Email tracking, meeting scheduler, and sequences deeply integrated with Gmail and Outlook
- ✓ HubSpot Academy — rich free learning resources with recognised certifications
Limitations to consider
- ! Costs escalate quickly when advanced features are needed — Professional and Enterprise are expensive
- ! Interface not yet in Vietnamese — teams with limited English may need time to adjust
- ! Complex process customisation is more limited than Salesforce at equivalent pricing tiers
- ! Advanced reporting (full custom dashboards) only available from Professional tier and above
Pricing
Free CRM
- ✓ Unlimited contact management
- ✓ Sales pipeline (1 pipeline)
- ✓ Email tracking & notifications
- ✓ Meeting scheduler (1 link)
- ✓ Live chat & basic chatbot
- ✓ No automated email sequences
Starter CRM Suite
- ✓ Everything in Free CRM
- ✓ Email marketing — 5,000 emails/month
- ✓ Automated email sequences (250/day)
- ✓ 2 custom pipelines
- ✓ Forms and landing pages
- ✓ Customer support ticketing
Professional / Enterprise
- ✓ Everything in Starter Suite
- ✓ Complex marketing automation (if-then workflows)
- ✓ Unlimited custom reports & dashboards
- ✓ ABM (Account-Based Marketing) tools
- ✓ AI-powered predictive lead scoring
- ✓ SSO, team/department-level permissions
Frequently asked questions
Is HubSpot CRM Free genuinely free?
Yes — HubSpot CRM Free is completely free with no time limit and no credit card required. It includes unlimited contact management, a sales pipeline, basic email tracking, and reporting. You only need to upgrade to Starter/Pro/Enterprise when you require advanced features such as marketing automation, custom reports, or extended sequences.
Does HubSpot support Vietnamese?
The HubSpot interface is not yet fully in Vietnamese; however, all data fields, pipeline stages, email templates, and reports can be set up in Vietnamese. Dzo provides Vietnamese-language user guides and delivers full Vietnamese-language onsite/online training for your team.
Is a VAT invoice available when purchasing HubSpot through Dzo?
Yes. For paid HubSpot plans (Starter and above), Dzo issues a valid electronic VAT invoice (hoá đơn đỏ) in compliance with Decree 123/2020, with VND payment via corporate bank transfer — no foreign currency card required. The Free plan incurs no cost and therefore no invoice.
Can HubSpot integrate with MISA or FAST Accounting?
HubSpot has an open API and supports Zapier/Make connectors. Dzo has implemented HubSpot integrations with MISA AMIS, FAST Accounting, and various domestic systems via middleware — automatically syncing orders, customers, and receivables/payables. Contact us for a specific integration consultation based on your current systems.
Which plan suits a business with 15–50 employees?
For a sales team of 15–50 people, HubSpot Starter CRM Suite is typically a good starting point — sufficient sequences, pipeline automation, and a meeting scheduler. When complex marketing automation is needed (if-then workflows, AI lead scoring), upgrade to Professional. Dzo offers a free consultation to select the right plan for your budget and actual needs.
Interested in HubSpot CRM?
Dzo delivers an exact quote within 24h — e-VAT invoice, VND payment, local training.