Mailchimp
Mailchimp (by Intuit) is the world's most popular email marketing and marketing automation platform — with over 13 million users. From designing beautiful emails and segmenting lists, to running multi-step automations, creating landing pages, and running ads, Mailchimp is the marketing hub for small and medium-sized businesses.
Overview
Mailchimp is the world's leading email marketing and marketing automation platform, developed by Intuit. From a simple newsletter tool, Mailchimp has grown into a comprehensive marketing platform covering email, SMS, landing pages, paid social ads, and basic CRM — all integrated in a single interface.
Mailchimp's core strength is ease of use: an intuitive drag-and-drop email builder, a library of ready-made professional templates, and an automation system that can be configured without any coding knowledge. This is why Mailchimp is the first choice for SME marketing teams beginning professional email marketing.
Mailchimp's automation features allow businesses to automatically send emails based on customer behaviour: welcoming new subscribers, reminding customers of abandoned carts, sending birthday discounts, and re-engaging inactive customers. All of these workflows run 24/7 without manual intervention.
When purchasing Mailchimp through Dzo, businesses benefit from local advantages: a Vietnamese-language VAT invoice for recording marketing expenses, support connecting Mailchimp with domestic e-commerce and CRM systems, and email marketing strategy consultation tailored to the Vietnamese market.
Key features
Email & Campaigns
- → Drag-and-drop builder — design emails without coding
- → Template library — 100+ professional, mobile-ready email templates
- → A/B testing — test subject lines, content, and send times
- → Send time optimisation — AI recommends optimal send times for each contact
- → Preview on 40+ email clients before sending
Automation & Journey
- → Welcome series — automated email sequence for new subscribers
- → Abandoned cart — remind customers to complete their order
- → Customer Journey Builder — multi-step behavioural flows (Standard+)
- → Re-engagement — automatically reach inactive contacts
- → Birthday & anniversary — personalised emails for special dates
- → Product recommendations — suggest products based on purchase history
Audience & Analytics
- → Audience segmentation — segment by behaviour, demographics, and purchase history
- → Tags & groups — flexible contact categorisation
- → Campaign reports — open rate, CTR, revenue, unsubscribes
- → Benchmark reports — compare performance against industry averages
- → Landing pages — create lead capture pages without a website
Who it's for?
eCommerce and D2C brands
- Ngành
- eCommerce, online retail, D2C brands
- Quy mô
- 1,000 – 50,000 contacts in the email list
- Use case
- Abandoned cart recovery, welcome series, flash sale announcements, product launches, post-purchase review requests
- Vì sao chọn
- Native WooCommerce/Shopify integration — email-attributed revenue is trackable directly in the dashboard. Abandoned cart automation typically recovers 5–15% of abandoned orders at no additional advertising cost.
B2B services, consulting, and SaaS
- Ngành
- B2B services, consulting, education, SaaS
- Quy mô
- 500 – 20,000 contacts, marketing team of 2–5 people
- Use case
- Weekly/monthly newsletters, lead nurturing sequences, webinar invitations, case study distribution, renewal reminders
- Vì sao chọn
- Mailchimp Standard is ideal for B2B marketing teams that need intelligent automation without investing in HubSpot or Marketo. The Journey Builder is powerful enough to run 90-day nurturing sequences for content-marketing leads.
F&B, restaurants, and local service businesses
- Ngành
- F&B, restaurants, hotels, spas, local tourism
- Quy mô
- 500 – 10,000 contacts, typically lean marketing teams
- Use case
- Monthly promotional newsletters, birthday offers for VIP customers, new menu announcements, special event invitations
- Vì sao chọn
- The Essentials plan starting from 389,000₫/month is sufficient for a local business sending a monthly newsletter and running birthday automations. Email marketing ROI typically reaches 36:1 — the highest of all digital channels.
Strengths
- ✓ The most user-friendly interface in its segment — no technical training required
- ✓ Beautiful, mobile-responsive email templates — 100+ ready-made designs
- ✓ Powerful automation: multi-step Journey Builder, behaviour-triggered campaigns
- ✓ Pre-built integration with 300+ apps: WooCommerce, Shopify, Zapier, HubSpot
- ✓ High deliverability — strong IP reputation, low spam rates
Limitations to consider
- ! Costs rise quickly as the contact list grows — requires careful TCO analysis
- ! Primary interface is in English — requires time to get familiar
- ! The new Free plan (2024) is limited to just 500 contacts — very restrictive for real business use
- ! CRM features are basic — cannot replace a dedicated CRM
Pricing
Reference pricing based on contact count — Dzo provides an exact quote based on actual list size within 24 hours.
Essentials
- ✓ Unlimited email sends (10× contacts/month)
- ✓ 3 Audiences (lists)
- ✓ Subject line A/B testing
- ✓ Basic automation (welcome, birthday)
- ✓ Starts at 500 contacts · scales with contact count
Standard
- ✓ Unlimited sends (12× contacts/month)
- ✓ Multi-step Customer Journey Builder
- ✓ Send time optimisation (AI)
- ✓ Predictive segmentation
- ✓ Abandoned cart automation
- ✓ 5 Audiences, multivariate testing
Premium
- ✓ All Standard features
- ✓ Unlimited Audiences
- ✓ Advanced segmentation
- ✓ Role-based access control
- ✓ Phone and priority support
- ✓ Custom domain for email
Frequently asked questions
What is the difference between Mailchimp Free and Essentials?
The Free plan is limited to 500 contacts and 1,000 emails/month, with no advanced automation, A/B testing, or technical support — suitable for trialling. The Essentials and Standard plans remove these limits and add full automation, A/B testing, 24/7 email support, and key features for real business operations.
Does Mailchimp charge by contact count or by emails sent?
Mailchimp charges primarily by the number of contacts (subscribers) in your list, not by emails sent. Each plan has a monthly send limit typically 10–12× the contact count. As your list grows past each tier, the cost increases accordingly — Dzo advises on how to optimise your contact list to manage costs.
Does Mailchimp integrate with WordPress or WooCommerce?
Yes. Mailchimp has an official plugin for WordPress and WooCommerce, enabling automatic customer list synchronisation, purchase-behaviour-triggered automations, and direct revenue attribution tracking within the Mailchimp dashboard. Dzo supports installation and configuration of this integration.
Does Mailchimp support Vietnamese content in email templates?
The Mailchimp management interface is primarily in English, but all email content you compose — subject lines, body text, CTA buttons, and footers — can be entirely in Vietnamese, with full Unicode support. Dzo provides usage guides and email marketing best practice consulting for the Vietnamese market.
Will emails sent via Mailchimp end up in spam?
Mailchimp has strong IP reputation and high email deliverability provided: your contact list is built via opt-in (not purchased), email content does not trigger spam filters, and your domain is correctly configured with SPF/DKIM/DMARC. Dzo supports domain authentication setup and provides best practice consulting to optimise inbox placement rates.
Interested in Mailchimp?
Dzo delivers an exact quote within 24h — e-VAT invoice, VND payment, local training.