Imersian — Spatial AI Commerce
Imersian is a spatial commerce platform for furniture, rug and home retailers — giving shoppers the confidence to see how products look, fit and work in their own space before they buy, using AI, augmented reality (AR) and interactive 3D. DZO is the implementation and advisory partner in Vietnam: website/Shopify integration, team training, e-VAT invoicing and local support.
Overview
Buying furniture and home products online comes with a unique challenge: customers need to imagine products in a space they already own. Product photography can show colour, texture and detail, but it cannot always answer the questions that matter most — "Will it fit?", "Will it match my room?", "Is this the right size?". That hesitation is a major driver of cart abandonment.
Imersian brings product discovery and spatial visualisation together into one connected commerce experience. The platform is built on three pillars: the Spatial AI Visualizer (lets customers style products inside their own room photo), the AI Design Assistant (a conversational assistant that recommends products by style and budget) and the AI 3D Creator (turns existing product imagery into commerce-ready 3D experiences). It also includes Magic Eraser to remove existing items from a room photo, life-size AR viewing and engagement analytics.
The whole experience is designed to run in the browser — customers do not need to download an app, reducing friction in the buying journey. Imersian offers a Shopify app and integration options, and supports white-labelled deployment depending on the retailer’s requirements.
According to figures Imersian publishes on its website, spatial experiences can lift conversion by up to 94%, reduce returns by 40% and deliver 10x ROI — against a backdrop where roughly 42% of carts are abandoned in furniture and rug categories. These are Imersian’s own figures; actual results depend on the category, product-data quality and each store’s implementation.
DZO acts as the implementation and advisory partner in Vietnam: reviewing your current catalogue and website, setting up integrations (including Shopify), standardising product data, training your operations team and providing local Vietnamese-language support. Every engagement through DZO includes e-VAT invoicing and payment in VND.
See it in action
Key features
Spatial AI Visualizer
- → Customers upload or capture a photo of their own room to style products
- → See products in a realistic spatial context, not just white-background shots
- → Rotate, position and scale supported products
- → Style multiple products within one space (furniture, rugs, wall art)
- → Magic Eraser — remove existing furniture, rugs and clutter from the room photo
- → Generate high-quality visual content from the styling experience
AI Design Assistant
- → Conversational product discovery instead of filtering hundreds of SKUs
- → Personalised recommendations by personal style, room type and existing décor
- → Accounts for colour preferences, product requirements and budget
- → Connects directly from "what should I buy?" to "show me in my room"
- → Reduces choice overload with a guided shopping experience
AI 3D Creator & AR
- → Turns existing product images into commerce-ready 3D experiences
- → No specialist, costly 3D modelling workflow required
- → Life-size AR viewing of products directly in the room
- → Ideal for large catalogues and stores expanding into immersive commerce
- → Analytics track how customers interact with the visual experience
Integration & Rollout (DZO)
- → Browser-based — customers do not need a separate app
- → Shopify app and integration options
- → White-label option depending on the retailer’s deployment needs
- → DZO integrates into your existing website and standardises product data
- → DZO trains your team, provides Vietnamese support and e-VAT invoicing
Who it's for?
Rug retailer
- Ngành
- Rugs — online stores, omnichannel retailers, large catalogues
- Quy mô
- Online rug stores / rug retail chains
- Use case
- Let customers explore rug options in room context and compare size and pattern with existing furniture before buying
- Vì sao chọn
- Rug purchases are highly dependent on visual context — customers hesitate on size and colour matching. A room-based visualisation provides information a standard product image cannot.
Furniture retailer
- Ngành
- Furniture — ecommerce brands, omnichannel, commercial furniture suppliers
- Quy mô
- Furniture ecommerce brands / furniture suppliers
- Use case
- Resolve questions about scale, layout, finish and available space through interactive 3D and AR in a real room context
- Vì sao chọn
- Furniture purchases involve "will it fit, will it match" doubts. Imersian bridges the gap between a product page and understanding how a product may work in a real environment.
Home décor brands & large catalogues
- Ngành
- Home décor brands, growing ecommerce stores
- Quy mô
- Large multi-SKU catalogues expanding into immersive commerce
- Use case
- Create 3D at scale from existing imagery and style multiple items in one room to lift order value
- Vì sao chọn
- The AI 3D Creator builds 3D experiences from existing imagery, so it scales across large catalogues without manual per-product modelling costs.
Strengths
- ✓ Customers see products inside their own room → greater buying confidence, fewer returns
- ✓ Browser-based, no app download → less friction in the buying journey
- ✓ Three connected products: discovery (AI Assistant) → visualisation (Visualizer) → 3D/AR
- ✓ AI 3D Creator builds 3D from existing imagery — no costly modelling workflow
- ✓ Shopify integration; DZO handles rollout, training, e-VAT invoicing and local support in Vietnam
Limitations to consider
- ! Optimised for furniture, rugs and home décor — spatial, size-dependent categories; less suited to non-spatial products
- ! The quality of 3D and visuals depends on the retailer’s source product imagery
- ! Works best with a sufficiently large catalogue; initial phase needs product-data standardisation
- ! List prices are in Australian dollars (AUD) and require a minimum 1-year contract; the final cost also depends on catalogue size, integration scope and local rollout in Vietnam
Pricing
The prices above are Imersian’s publicly listed starting rates in Australian dollars (AUD) at imersian.com/pricing, on a minimum 1-year contract, and exclude implementation and taxes/fees in Vietnam. DZO provides an all-in quote in VND — including Shopify/website integration, training and Vietnamese-language support — with e-VAT invoicing. Contact us for an accurate quote based on your catalogue size.
Free trial
- ✓ 5 uploads + 300 credits (up to 3 AI model generations)
- ✓ No credit card required, self-serve sign-up
- ✓ Try it quickly before committing to a rollout
AI Assistant
- ✓ 500 active SKUs, 1,000 conversations
- ✓ Train the assistant on your own product catalogue
- ✓ Native Shopify app; optional knowledge base for support/FAQs
Visualiser
- ✓ 500 active SKUs, up to 1,000 room uploads per month
- ✓ Automated product onboarding + engagement analytics
- ✓ Native Shopify app; style products inside the customer’s real room
Frequently asked questions
What is Imersian?
Imersian is a spatial commerce platform for furniture, rug and home retailers. It combines AI-powered product discovery, 3D product experiences, room visualisation and augmented reality to help shoppers evaluate products in context before buying.
Do customers need to download an app?
No. Imersian is designed to support browser-based shopping experiences, reducing the friction of requiring customers to move through a separate app-based journey.
What types of retailers can use Imersian?
The platform is designed primarily for furniture, rug and home product retailers where visual context, size, placement and style compatibility influence buying decisions.
Can Imersian work with Shopify stores?
Yes. Imersian offers Shopify-focused capabilities and integration options for retailers that want to bring visual commerce experiences into their ecommerce journey. DZO helps set up this integration in Vietnam.
What is the difference between the Visualizer and the AI Design Assistant?
The Visualizer helps shoppers see and style products in spatial context. The AI Design Assistant helps shoppers discover suitable products through personalised, conversational guidance. Together they create a connected journey from discovery to visualisation and purchase consideration.
Can customers visualise more than one product?
Yes. Imersian supports multi-product styling, allowing supported categories such as furniture, rugs and wall art to be explored together in a room context.
What is Magic Eraser for?
Magic Eraser is designed to remove existing furniture, rugs and visual clutter from uploaded room images before customers begin styling the space.
Does Imersian provide analytics?
Yes. Imersian provides engagement analytics designed to help retailers understand how shoppers interact with visual product experiences.
What does DZO provide, and is there an e-VAT invoice?
DZO is the implementation and advisory partner for Imersian in Vietnam: catalogue and website review, integration setup (including Shopify), product-data standardisation, team training and Vietnamese-language support. Every engagement through DZO includes an e-VAT invoice and payment in VND.
Interested in Imersian — Spatial AI Commerce?
Dzo delivers an exact quote within 24h — e-VAT invoice, VND payment, local training.